Jimmy Butler x Lining

Jimmy Butler brings Li-Ning sponsorship to Tyler Junior College. The Miami Heat Forward secured a Li-Ning uniform and sneaker sponsorship deal for Tyler Junior College, the school where Butler played his first season of college basketball. The uniforms include his logo that appears on his signature Li-Ning shoes. The community college in Tyler, Texas is also set to wear Butler's sneaker line with the look.

For this concept, Jimmy Butler’s media team partnered with HKE to execute this advertising concept by bringing Jimmy’s college memories to life; showing the past blending with the future, in conjunction with capturing Jimmy’s raw reactions to looking back on his formative years. We executed the necessary team, gear, and support within 24 hours notice.