Branded Content

Jimmy Butler x Li-Ning

Jimmy Butler brings Li-Ning sponsorship to Tyler Junior College. The Miami Heat Forward secured a Li-Ning uniform and sneaker sponsorship deal for Tyler Junior College, the school where Butler played his first season of college basketball. The uniforms include his logo that appears on his signature Li-Ning shoes. The community college in Tyler, Texas is also set to wear Butler's sneaker line with the look.

For this concept, Jimmy Butler’s media team partnered with HKE to execute this advertising concept by bringing Jimmy’s college memories to life; showing the past blending with the future, in conjunction with capturing Jimmy’s raw reactions to looking back on his formative years. We executed the necessary team, gear, and support within 24 hours notice.

Biodance

Biodance turned its hero mask into a portable mist, transforming the pop-up experience into a pink-purple jelly universe designed to be stepped into, shared, and chased from city to city.

For this concept, SEEN Group partnered with HKE to bring the creative vision to life through a social-first campaign spanning four cities: New York, Los Angeles, Miami, and Austin. Brought on last minute, HKE leveraged its production efficiency, creative problem-solving, and storytelling expertise to direct and capture each live pop-up, while helping guide the edit toward a cohesive visual story across all four locations.

LG Appliances: Life on the UP

LG: LIFE ON THE UP brought LG’s latest products and ThinQ app to life for CES, showcasing how LG technology can seamlessly fit into the everyday lives of real families. We creatively produced four family stories across four different parts of the country, delivering brand-new LG products directly to each family and capturing how the technology worked within their unique circumstances.

For this concept, LG’s media team partnered with HKE to interview more than 60 families across the country and identify four compelling stories to bring to life. We virtually produced each family’s video package, creating story-rich backgrounds that not only showcased the LG products and ThinQ app, but demonstrated the meaningful ways the appliances integrated into each family’s day-to-day lives. The final content was created to showcase at CES, blending authentic family storytelling with a visually engaging demonstration of LG’s latest technology.